The Asian marketing casebook /
CAPON, Noel
The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker -
Singapore :
Prentice Hall,
1999 - xxvi, 958 p. maps, ill., 23cm.
0137955502
Marketing--Case studies.
Marketing--Management--Case studies.
Marketing--Case studies.--Asia
Marketing--Management--Case studies.--Asia
The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker -
Singapore :
Prentice Hall,
1999 - xxvi, 958 p. maps, ill., 23cm.
0137955502
Marketing--Case studies.
Marketing--Management--Case studies.
Marketing--Case studies.--Asia
Marketing--Management--Case studies.--Asia